Posts Tagged ‘web 2.0’

Indian Wells Celebrity Course, Trip Review

Monday, January 4th, 2010

December 31, 2009 By Tinou Bao

Indian Wells Celebrity Course, Trip ReviewAfter a great round on Tuesday at PGA West (Stadium Course) I had a horrible day Wednesday at Terra Lago (North).  Wasted the entire morning taking care of low pressure in the tires.  By the time I got to Terra Lago it was too late to grab breakfast or warm-up at the range.  I’ve heard good things about Terra Lago but driving up to the clubhouse nothing really impressed me.  After checking in I noticed the course was packed.  Felt like I was at the local muni on a Sunday, even more after seeing the condition of the fairways.  Should have paid a little more and played a nicer course.

Started off with a par but the rest of the day was blah.  Definitely did not break 100.  Part of the problem was I was playing with this couple who were absolute beginners.  They didn’t know golf etiquette like who’s away or not stepping in your putting line.  Took so many mulligans.  Made concentrating/focusing that much more difficult.  The bigger problem was I just wasn’t hitting the ball that well.

I couldn’t end 2009 with a bad round so I decided to play Indian Wells Celebrity Course today.  Golfweek rates Indian Wells very highly on their “Best Courses You Can Play“.  The Players Course is #10 and the Celebrity Course is #14 (California rankings).  Picked Celebrity because the discount was bigger.  As soon as I drove into the resort I knew I would have a good round despite my lower back cramping up.  The clubhouse was great, the locker room was first class, staff was very friendly.  After checking in I headed to the driving range.  If there was one thing I didn’t like about Indian Wells it was the driving range.  Has this weird mound running across.  But the practice putting greens was awesome.

Things started off pretty bad, triple bogey.  But I bounced back with a bogey on the 2nd then GIR and 2-putted the 3rd for par.    Made mental mistakes on the 4th and 5th holes for doubles.  But then I went bogey, par, bogey, par.  46 out.  Not on pace to break 90, but felt like I was playing really well, felt like I could par every hole.  

Back nine started out great.  GIR, 2-putted for par.  Not sure what happened on the 10th, carded a triple.  But the one thing I’ve learned over the past few rounds is you can’t let a bad hole ruin the rest of your round.  Then I went on a good stretch: bogey, par, bogey, bogey, par, double, bogey for a 45 in.  Had my only 3-putt of the day for that double.

Course was in good condition and I really like the layout.  No houses line the fairways so you can really go for it without worrying about breaking windows.  Undulating greens were fast but not too fast so very playable.  Really like the greens, thought they were more interesting than the Stadium Course.  Frankly, even though TPC Stadium is more famous and has more name appeal I prefer the Celebrity Course.  If I were to play again I’d play Celebrity over Stadium.

Great end to 2009.  Top priority for 2010 is to get my chips about 3-4 feet closer.  Right now it’s chip, 2-putt.   I need to get it about 3-4 feet closer on the chips so that I can have a better chance at 1-putting.  That brings the bogeys down to pars, doubles to bogey, etc.

Indian Wells Wins W3 Award for Interactive Sweepstakes

Wednesday, October 28th, 2009

Wednesday, October 28th, 2009

HeBS today announced receipt of three W3 Silver Awards for outstanding achievement in Web 2.0 and website development.  The W3 awards are sanctioned and judged by the International Academy of the Visual Arts, consisting of top-tier professionals from media, advertising and marketing firms.  The 2009 awards were chosen from a pool of 3,000 entries from top companies and agencies worldwide.

W3 Silver Award Winners:

“These awards show how important an innovative, interactive campaign and a creative website are to a hotel’s marketing and distribution efforts,” said Max Starkov, president and CEO of HeBS. “The award winners, our client hoteliers, understand the competitive advantages of a comprehensive, well executed Direct Online Channel strategy. A powerful web presence enables them to reach out directly to their customers, resulting in increased revenues and above-industry average ROIs.”

The hotel website has become the first point of contact with past, present and future customers. In the case of hotel websites not developed according to industry’s best practices, this is often the last point of contact with the customer. Hotel websites can no longer exist as mere online brochures and transactional mechanisms; they have to be at least as engaging and interactive as social media networks and the blogosphere. Sites must now provide a range of Web 2.0 features and functionalities such as sweepstakes, contests, photo sharing, blogs, quizzes, interactive games and event calendars.  With interactive campaigns, such as Indian Wells’ 30 Day Free Room Giveaway Sweepstakes, hotel websites must intrigue users by allowing them to interact with the destination or brand.

The above W3 Award winners understand it is no longer sufficient to have just any hotel website. Today’s online travel consumers demand that a hotel website have honest and truthful content, rich media, and interactive features and functionalities that guarantee an impeccable user experience every time.

The W3 Awards honor superior creativity on the web and recognize the individuals behind award-winning web sites, web advertising and web marketing programs.  W3 is the first major web competition to be accessible to a wide range of agencies from the major agencies to the smaller firms.

About HeBS
Hospitality eBusiness Strategies (HeBS), the industry’s leading Internet marketing strategy consulting firm for the hospitality verticals, is based in New York City (www.hospitalityebusiness.com). HeBS has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategies, boost the hotel Internet marketing presence, establish interactive relationships with customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of HeBS’ firm hospitality Internet marketing expertise. Contact HeBS consultants at (212) 688-2731 or info@hospitalityebusiness.com.

Hotel Website Design & Internet Marketing by HeBS © 2009